Julian Lee
Foster's pulls online beer ads
Julian Lee Foster's pulls an advertising campaign that it admitted was too risque for TV just days after it was released online.
Say rack off to tired, old Australiana
Julian Lee If 'say G'day to the lucky country' ever does see the light of day as a tagline to support a new global brand for Australia, then I think we can all pack up and go home.
Fetch TV fights for AFL rights
Julian Lee New pay-TV player is the mystery bidder for AFL television rights, and is talking to free-to-air TV networks about collaborating to shut out Foxtel.
Google charts new territory with ads in maps
Julian Lee Google has begun putting ads on its popular maps pages in Australia in a world first - but companies must be ‘‘relevant’’ enough for their logos to appear.
Pressure mounts in fight for copyright control
Julian Lee Federal government likely to come under pressure to change copyright laws after court decides Yellow Pages and White Pages directories were not protected.
Lion has branding of its beers licked
Julian Lee Toohey's Extra Dry is ready for the next step in its marketing journey, writes Julian Lee.
Advertisers wary of digital TV's bite
Julian Lee Commercial free-to-air TV networks are calling on advertisers to cut them some slack over figures that appear to confirm fears audiences are fleeing to digital.
PR giant poaches rivals' staff
Julian Lee Change is afoot in the Australian outposts of the multi-national public relations industry as Edelman raids the ranks of its rival, Hill & Knowlton, to boost its presence in Australia.
Organ grinder has the power, not his monkey
Julian Lee The term cooks and broth spring to mind when considering just how many organisations purport to represent the interests of the marketing industry.
There are too many cooks in the alphabet soup of industry bodies
Julian Lee The terms ''cooks'' and ''broth'' spring to mind when considering how many organisations purport to represent the interests of the marketing industry.
New directors for Fairfax
Julian Lee Fairfax Media appointed three new board directors yesterday.
CEOs lack credibility, study finds
Julian Lee An academic, a non-government organisation or a person on the street are regarded as more credible sources of information about a company than its own chief executive, a study has found.
Fairfax, Ten in web video talks
Julian Lee Fairfax Media's digital arm and Ten Network close to signing a long-term deal that will see the television network's content played on newspaper publisher's websites.
New site digs up the dirt in detail
Julian Lee Stripping out crime statistics from the Chicago police department and posting them on the internet for people to see crime levels in their neighbourhood led to a website that is redefining the idea...
Capitalising on kid-power on a football frontier
Julian Lee The push by the AFL into the rugby league heartland of Sydney's western suburbs promises to be more complex than just a battle of the codes.
Magazine publishers hope for a better year
Julian Lee Magazine publishers are hoping the worst is over and that the $1 billion industry has turned a page.
Owning a piece of the content revolution
Julian Lee It seems not a week goes by without someone declaring they are now in the content-creation business and that we should consider them a 'media owner'.
Future bright for online advertising
Julian Lee Advertisers spent $1.87 billion last year advertising their products and services online, a 9.4 per cent rise on the previous year, according to figures from PricewaterhouseCoopers.
Glad tidings for newspapers
Julian Lee and Kate Lahey Newspaper websites are complementing the printed editions rather than cannibalising readers, new study finds.
