THE advertising and media sector was one of the few areas to show a drop in job ads last month, suggesting it needs more time to bounce back from the economic downturn.
The latest Olivier survey of online job ads found that ads for the advertising and media sector fell 1.7 per cent in November, making it the worst-performing sector surveyed. This contrasts with a rise in the overall number of job ads of 5.88 per cent for the month, the strongest since December 2007.
The advertising and media sector was one of just two to go backwards for the month. The other was health care, which fell by 0.33 per cent.
Advertising and media job ads for this year are down 27.7 per cent compared with last year.
Olivier Group director Robert Olivier said those areas that suffered the most and suffered earliest, such as banking and finance, were the ones showing the earliest signs of bouncing back. But he said advertising and media should show improvement next year.
The survey also found that full-time job ads were up 5.9 per cent, compared with a rise for part-time job ads of 4.6 per cent.
Mr Olivier said despite the drop in job ads in the media and marketing sector, the overall results were spectacular. ''If employers can hire full-timers, they will. The fact that it's back in vogue is a great vote of confidence in the economy.''
