Business

Rudd blasts Westpac over banana slip

December 9, 2009

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Westpac's bananas about rates

Westpac explain raising their interest rates in this web animation.

Update Westpac points out it’s not the discount airline of banking, but comparing itself instead to a banana smoothie seller has done little to soothe its relationship with the Prime Minister.

Westpac remains unapologetic over raising its standard variable mortgage rate by nearly double last week’s official cash rate increase. The nation’s second largest bank told analysts on Monday that it was not the ‘‘Jetstar of banking’’.

But likening itself to businesses selling banana smoothies hit by rising fruit prices after storms decimated banana plantations has not impressed Kevin Rudd.

‘‘A bank is a business that buys and sells something ... only in this case that something is money,’’ Westpac says in a video attachment to an email sent to customers.

Mr Rudd said the bank should take ‘‘a long hard look at itself’’.

‘‘(They are) talking about people’s most basic things in life - a mortgage, an affordable mortgage, to underpin things as basic as a home,’’ Mr Rudd told ABC Radio in Townsville today.

He said the bank had done ‘‘the wrong thing’’ through its rate hike and urged customers to take their business elsewhere if they were concerned.

Family First senator Steve Fielding said Westpac was living in ‘‘fantasy land’’, but he also called Mr Rudd a ‘‘hypocrite’’ over the government’s handling of excessive rate increases by the retail banks.

He said if the government really wanted to stop the big banks slugging customers, it should use Family First’s draft laws introduced this year to protect families from unjustified interest rate hikes.

Consumers less chirpy

New data released today showed consumers with a mortgage were beginning to feel less chirpy after an unprecedented three interest rate increases in as many months.

The monthly Westpac-Melbourne Institute consumer sentiment survey found confidence among people with a mortgage fell 8.9 per cent in December, while confidence among renters rose 1.6 per cent.

Overall sentiment fell by 3.8 per cent, which Westpac chief Bill Evans said was ‘‘surprisingly modest’’, having expected a much sharper fall.

In comparison, when the RBA lifted the cash rate in March 2005 and the variable mortgage rate was increased to 7.3 per cent from 7.05 per cent, the sentiment index fell by a massive 15.5 per cent.

‘‘Each subsequent increase in mortgage rates over the course of 2006 and 2007 generally saw double-digit falls in the index,’’ Mr Evans said. ‘‘With households now holding even more debt relative to their incomes we expect that we must be getting close to levels of the variable mortgage rate where households will become much more sensitive.’’

Mortgage rates are currently around 6.5 to 6.75 per cent after the latest round of rate hikes.

Mr Evans said encouraging news on the labour market was probably helping to offset rising interest rates. The number of people employed grew by some 25,000 in October, on top of the 40,000-odd increase in September.

Economists are expecting a more modest 5000 increase when November labour force data are released on Thursday.

This won’t be enough to stop the jobless rate ticking up to 5.9 per cent, which would be the highest level in over six years.

The government’s own leading employment indicator released on Wednesday pointed to an acceleration in jobs growth above the long-term trend of 1.8 per cent after the index rose for the sixth month in a row.

AAP

40 comments

  • Thank you for your advice Mr. Rudd. How about making illegal the exorbitant penalties banks charge their cutomers if they want to switch lenders.

    Commenter
    PutTatCatsOnADiet
    Location
    Sydney
    Date and time
    December 09, 2009, 2:51PM
  • I know that Mr Rudd is a control freak. I know that he wants everything done the way he thinks it should be done. However I think he has better things to comment on than marketing techniques of private enterprise. The ad is not pornographic, it is not abusive to children or animals, it does not affect the government - so butt out Mr Rudd and try and run Australia.

    Commenter
    Kate
    Location
    Sydney
    Date and time
    December 09, 2009, 3:02PM
  • certainly puts a big dent into their current bullshit "we're a bank you can bank on" marketing campaign

    Commenter
    daniel
    Location
    ns
    Date and time
    December 09, 2009, 3:03PM
  • If Paul Keating hadn't privatised the Commonwealth Bank there would a national lender that could make the fat cats behave themselves by competing with them. As it is, the Big 4 virtually act as a cartel.
    Labor needs to rediscover the socialisation objective it abandoned in the 1980s. It's tragic love affair with economic rationalism that it still clings to means that anything it has to say on the banks is empty rhetoric.

    Commenter
    Red Bingham
    Location
    East St Kilda
    Date and time
    December 09, 2009, 3:13PM
  • If only they'd shown this video BEFORE I took our my mortgage! Imagine how much more money I'd have to buy smoothies with, bro!

    Commenter
    kangarumees
    Date and time
    December 09, 2009, 3:23PM
  • I agree with you belli. It's all good and well to suggest moving to another lender ("let the market decide") but there are really little alternatives as the so called, "free market" is really a corrupt banking monopoly and as for the exorbitant fees charged just to change lenders they are downright criminal. But our democratically elected politicians fail to to do anything "real" as they are all merely puppets run by the elites who run the worlds economy- IMF etc etc....

    Sad but i believe most of us allow this system to continue by our own apathy....

    Commenter
    edwin
    Date and time
    December 09, 2009, 3:22PM
  • This is just a suggestion, but how about Westpac mortgage holders file a class action suit against the bank for putting up fees more than required and not passing on full decreases when they occur. People may call me naive but surely if the government refuses to take action then the people affected have to. After all, how many people will lose their houses because of action like this. The Big 4 are a cartel which needs to be broken.

    Failing that, I could offer my services for a small fee, say $100 million, to the bank on how to avoid embarrassing banana skins like this in future.

    Commenter
    Suggestive voice
    Date and time
    December 09, 2009, 3:37PM
  • Kate knows a lot, doestn't she?

    Commenter
    the spaniard
    Location
    perth
    Date and time
    December 09, 2009, 3:35PM
  • Westpac will be getting more of my business. I love bananas and I love higher interest on term deposits even more. Higher interest rates will encourage people to save money for a decent deposit for a banana rather than relying on gimmicks such as the First Banana Property Investor Grant. The global financial crisis is only beginning and those with money in the bank will be able to buy a banana (house) at an affordable price once the banana bubble bursts. At the moment, I wouldn't touch a banana in Australia with a ten foot pole. The sheeple will soon discover the hard way that bananas don't always go up in price and that there is no shortage of bananas. It puzzles me as to why the media think rising prices in bananas is a good thing. If people have to spend all their money on a banana they will have nothing left to spend on other things. It seems to me that people in Australia have an obsession with bananas. I think I will have a kiwi smoothie instead, thanks.

    Commenter
    Ralf
    Location
    Adelaide
    Date and time
    December 09, 2009, 3:30PM
  • I (not a Westpac borrower) thought the video was quite good and clear in explaining why banks have to raise interest rate higher than the official reserve bank's interest rate increase. It didn't however explain why Westpac raised its rate higher than the competitors.

    Commenter
    boldenwell
    Location
    Castle Hill
    Date and time
    December 09, 2009, 3:57PM

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