Executive Style

Man drought hits Sydney fashion fest

Louisa Hearn
May 13, 2011
Models showcase designs by Limedrop on the catwalk during Australian Fashion Week. Click for more photos

Sydney's style

Models showcase designs by Limedrop on the catwalk during Australian Fashion Week. Photo: Getty

  • Models showcase designs by Limedrop on the catwalk during Australian Fashion Week.
  • Models showcase designs by Limedrop on the catwalk during Australian Fashion Week.
  • A member of the audience checks his camera at the Fernando Frisoni catwalk show during Australian Fashion Week.
  • A model showcases designs by Fernando Frisoni on the catwalk during Australian Fashion Week.
  • A model showcases designs by Saint Augustine Academy on the catwalk during Australian Fashion Week.
  • A model showcases designs by Saint Augustine Academy on the catwalk during Australian Fashion Week.
  • Justin Hemmes and Natalie Mark watch the Alex Perry catwalk at Australian Fashion Week Spring/Summer.
  • A model poses backstage ahead of the Nookie Beach show during Australian Fashion Week Spring/Summer.
  • Alex Perry walks the catwalk at Australian Fashion Week Spring/Summer.
  • Singer Wes Carr attends the Bec & Bridge catwalk show at Australian Fashion Week Spring/Summer.
  • A model showcases designs by Alex Perry on the catwalk during Australian Fashion Week Spring/Summer.
  • A model poses backstage during Australian Fashion Week Spring/Summer.
  • Erika Heynatz and Andrew Kingston watch the Karla Spetic catwalk during Australian Fashion Week Spring/Summer.
  • Models showcase designs by Karla Spetic on the catwalk during Australian Fashion Week Spring/Summer.
  • Models showcase designs by Subfusco on the catwalk during Australian Fashion Week Spring/Summer.
  • Attendees at the Australian Fashion Week show in Sydney.
  • Models showcase designs by Subfusco on the catwalk during Australian Fashion Week Spring/Summer.
  • Models showcase designs by Subfusco on the catwalk during Australian Fashion Week Spring/Summer.
  • An attendee at the Australian Fashion Week show.
  • Model showcase designs by Little Joe Woman, Manning Cartell and Lover on the catwalk during Australian Fashion Week Spring/Summer.
  • Models pose outdoors at Australian Fashion Week Spring/Summer.
  • A model showcases designs by Nookie Beach on the catwalk during Rosemount Australian Fashion Week Spring/Summer.
  • A model showcases designs by Zimmerman on the catwalk during Australian Fashion Week Spring/Summer.
  • Attendees at Australian Fashion Week show in Sydney.

As designers paraded their latest wares on Sydney's glittering harbourside during the annual Fashion Week, the Aussie male did not get much of a look in at the crowded catwalk shows.

That's not to say there were no blokes in attendance, but only a handful of menswear designs from labels like Limedrop, Saint Augustine Academy, Fernando Frisoni, and Subfusco, made it to centre stage, playing second fiddle to predominantly female collections.

As flowing, neutral fabrics in white, cream and ivory became a running theme for women's spring and summer wardrobes, there was precious little to draw on when it came to spotting menswear trends, says Georgina Safe, fashion editor at the Sydney Morning Herald.

Although a number of designers have attempted to conquer menswear in Australia, Safe said commercial viability continued to elude many of them.

“The market in Australia is really limited because we don't have a European sensibility toward tailoring, or the climate to go to town with men's fashion,” she said.

It even proved difficult to find fashion themes among male audience members attending the shows owing to the very idiosyncratic styles of dressing by the men employed in the industry, she added.

“Most have refined their own sense of personal style so it is hard to pick out trends in what they wear. They are generally too individual to use as a guide to commercially viable clothes you may see in store for ordinary guys.”

But some male attendees did find the time to conduct a little trend spotting among the crowds.

“Deck shoes, boots, layering and accessories. And big scarves are in,” said one.

“There's lots of layering going on and lots of leather. I'm wearing a big scarf and big jackets are also popular. I've also seen a few sports jackets. It's really preppy and fresh,” said another.

For female executives, buttoned-up shirts and tailored man-style jacket and pants featuring a cigarette or slightly wider leg, permeated the runway, reminiscent of the New Romantic look from the 1980s said Safe.

4 comments so far

  • Firstly, can we just reduce the number of fashion weeks happening? Or perhaps just announce when there is no fashion week -- that would make it easier for all of us.
    Now, to the fashion statement, "There's lots of layering going on and lots of leather. I'm wearing a big scarf and big jackets are also popular" -- this is Australia we are talking about. If we live in Tasmania or Thredbo we might need a scarf, but have a look around Sydney and most guys are wearing a business shirt and a pair of strides. The few who wear an overcoat look ridiculous and are too hot. It's coming up for winter and the temps are still in the high teens and low twenties, so anyone who is walking around at lunch time is warm enough in a shirt. Leather??? No, thanks!

    Commenter
    L. Beau Bendon-Stretton
    Date and time
    May 13, 2011, 4:13PM
  • @ Bendon-Stretton
    "If we live in Tasmania or Thredbo we might need a scarf, but have a look around Sydney..."

    I think you'll find they're plenty of us online that live in Tassie or Thredbo...I know, hard to believe that weather and other things happen outside of Sydney :)

    Commenter
    Donna Joy
    Date and time
    May 16, 2011, 1:13PM
  • directed to L.Beau's stupid comment.There is only one industry driven fashion week per year, other fashion weeks are for consumers which clearly you are not.

    2. We do get cold weather in Australia mate, i wear an over coat and I look striking, its all about how you layer. Maybe you should go see a personal shopper so they can educate you on layering and how you can dress for our winters.

    Commenter
    Mr_style
    Date and time
    May 13, 2011, 6:56PM
  • As a fashion agent the wholesale menswear accounts are only a handful and this is one of the reason why we do not take on menswear. The money is in womenswear. As noted when my husband who has been a fashion agent for over 30 years in the fashion industry found when going into ZARA, the line for womenswear was almost going out the door and there was no line whatsoever for womenswear he turned to me and said "This is the reason why we do not take on menswear labels.

    Commenter
    Fashion Agent
    Location
    Sydney
    Date and time
    May 17, 2011, 12:02PM

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