Media & Marketing News
Qantas mag goes against the trend
Miriam Steffens ACP Magazines is launching a magazine for Qantas frequent flyers amid questions over the future of inflight magazines as airlines look to scale back onboard publications to reduce weight because of record fuel prices.
Fairfax chief defends cuts
Miriam Steffens FAIRFAX MEDIA's chief executive, David Kirk, is unapologetic about the publisher's cost-cutting strategy and his handling of its high-profile industrial dispute, as journalists on the Herald and The Age yesterday returned to work after a four-day strike.
Jaspan replaced as Age editor
Chris Zappone The Age's editor-in-chief Andrew Jaspan has been replaced a day after Fairfax Media announced 550 job cuts.
Fairfax Media to cut 550 jobs
Chris Zappone Fairfax Media will axe 550 staff in Australia and New Zealand, or about 5% of the company's total.
Games over, now the ratings contest begins
Miriam Steffens KERRY STOKES'S Seven Network has declared itself an Olympic record holder, claiming its coverage of the Beijing Games has become the biggest single advertising event in Australian TV history.
Digital business buoys Fairfax Media
Chris Zappone Fairfax Media's digital businesses helped push the company's profit up 47%.
How will Australian media look in five years?
Matthew Ricketson WHERE is the media going? It seems a straightforward question, but getting a clear answer is deceptively difficult.
Privacy debate needs a wider focus
Matthew Ricketson There's more to the media privacy talks than meets the eyes of major news organisations.
Stokes tightens grip on WAN
Miriam Steffens
MIRIAM STEFFENS: Kerry Stokes's Seven Network has upped its stake in West Australian Newspapers to 22%.
Trio with Singo and Jo feels like a jingle or two
A couple of ad-land blokes are back, writes Paul McIntyre.
Old hand says he'll show others how it's done
Paul McIntyre Outside the creation of his new ad agency, Banjo, John Singleton is fired up about two things right now.
Ten chief goes part-time with pay cut
Miriam Steffens NICK FALLOON, the executive chairman of the Ten Network, has extended his contract with the broadcaster but will work only part-time in a move that may prepare his gradual exit from the network.
TV advertising starts to feel the squeeze
Jesse Hogan Growth in Australia's multibillion-dollar television advertising market was stagnant in the first half of the year, justifying experts' wary outlook for the sector.
TV ad revenue shrinks 15%
Jesse Hogan Metropolitan television advertising shrank more than 15% in the first half of 2008.
Commbank account review attacked
Paul McIntyre THE Commonwealth Bank's $50 million media account review process has been blasted by the London-based chief executive of the communications strategy firm Naked.
How Bebo's world view is netting the sponsors
The online host of a new reality program say it is changing the way advertisers think, writes Paul McIntyre.
YouTube research shows picture is changing rapidly
Matthew Ricketson In the three years since YouTube was launched in June 2005, the website has grown at an extraordinary and accelerating rate.
Endemol confident despite Big Brother eviction
Miriam Steffens ENDEMOL Southern Star, the Australian producer of Big Brother, said Ten Network's decision to discontinue the reality program after eight years would not be the end of the franchise and that it could sell the show to other free-to-air or pay TV networks.
Ten left with Idol and an empty house
Miriam Steffens THE Ten Network has been quick to play down concerns about its other ageing franchise, Australian Idol, following its decision to end Big Brother after the audience for the reality series slumped this year.
Telstra gears up for ad blitzkrieg
Paul McIntyre TELSTRA'S outgoing brand chief and Sol Trujillo import, Bill Obermeier, will remain in Australia for at least two years to spearhead a "world leading" digital marketing venture to commercialise Telstra's 10 million customer base with the French-controlled advertising group Publicis Mojo.
Ninemsn moves to calm market fears over turmoil
Paul McIntyre PBL MEDIA and Microsoft have moved quickly to counter market concerns about the string of senior management departures at ninemsn.
Internet becomes the go-to information source
Matthew Ricketson INTERNET use is now deeply embedded in Australian culture, with most people seeing it as a prime source of information.
WA on line, SA next for Fairfax?
Jesse Hogan Less than a month after Fairfax Media expanded into Western Australia, the publishing company has taken a tentative step in another market: South Australia.
ABC adds its voice to TiVo spat
Miriam Steffens THE ABC's head of television, Kim Dalton, has weighed in to the commercial networks' war of words with Foxtel, predicting additional free-to-air digital channels and devices such as Seven Network's TiVo will reduce the appeal of pay TV.
As Tourism Australia makes a choice, Vodafone goes looking
Julian Lee ADLAND was galvanised Friday with news a big telecommunications account is up for grabs and an ad agency has finally been appointed to sell Australia as a tourist destination to the world, after a lengthy search.
Olympics windfall for online streaming
Paul McIntyre YAHOO!7 and Telstra's BigPond are preparing to exploit a 20 per cent rise in TV audiences predicted for the Olympics next month with comprehensive coverage streaming live for the first time online and to mobile phones.
Threat of alcohol curbs still in the air
Julian Lee
THE head of the peak body for advertising agencies says pressure for further regulations on alcohol will continue even though in the past fortnight two senate inquiries have rejected restrictions on selling and advertising alcopops.
Trujillo disciple to part company
Paul McIntyre TELSTRA'S brand chief and one of Sol Trujillo's American imports, Bill Obermeier, announced yesterday that he would leave the company next month but would stay in the country to work on a digital marketing venture with the French-controlled advertising agency Publicis Mojo.
Seven's deal on TiVo will boost the market
Paul McIntyre Foxtel and JB Hi-Fi might not like it, but Harvey Norman expects Seven's TiVo digital video recorder, which was finally unveiled this week, to expand the market for such devices by 50 per cent within a year.
Political ad rules shake-up
Julian Lee THE Federal Government has extended its master media account for the next six months after an overhaul of the rules governing political advertising announced last night.
