Domino's expansion moves afoot

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This was published 14 years ago

Domino's expansion moves afoot

By Eli Greenblat

Take-away business Domino's Pizza has committed to ramping up its franchise footprint across Australia and New Zealand over the next 12 months.

Domino's franchise development manager Pat McMichael said the shop growth would include metro and regional store strategies.

"We launched our three-year strategic plan recently and we are very keen to grow our store presence in metro areas such as Melbourne and Sydney where we haven't had a lot of store count growth in recent years," Mr McMichael said.

Domino's, Australia's largest pizza maker, recently posted an annual net profit of $15.4 million, up 29.7 per cent on the previous year. The profit was generated from total network sales of $676.4 million, an increase of 14.4 per cent.

It was one of the few listed companies this reporting season to issue a profit upgrade.

Shares in Domino's were unchanged at $4.05 this morning.

Mr McMichael said regional areas were another aspect of the business that were yet to be fully exploited.

"Currently we have approximately 55 new store territories across Australia and New Zealand, which we are actively looking for franchisees for. These territories include both metro and regional locations which Domino's has selected as areas of significant growth potential."

He said over the past 12 months, Domino's had seen franchise applications increase two fold.

Pat McMichael said the timing couldn't be better for both the prospective franchisee and Domino's.

Domino's Pizza Enterprises franchisees have 516 stores across Australia and New Zealand. There are also 166 shops in France and Belgium, and 94 in the Netherlands.



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