'Undesirables' ... Gasp's website was bombarded with negative feedback, right, Katy Perry in a dress stocked by Gasp at last year's MTV Movie Awards.
A Chapel Street clothing store at the centre of a customer service row that went viral on the internet has shut up shop.
The Gasp Jeans store where bride-to-be Keara O'Neil said she was abused with friends while trying to buy bridesmaid dresses in September, has closed its doors.
Ms O'Neil in an email sent to hundreds of people claimed the closure as a victory.
"Power to the people!!! Thanks all," she wrote alongside a picture of the shop with blacked-out windows.
But Gasp operations manager Matt Chidgey said the shop had always been rented on a casual basis while another outlet was built at Southgate (not Southland as earlier reported, our apologies - Editor).
He said a second Gasp shopfront on Chapel Street would remain open.
An email exchange between Ms O'Neil and Gasp's customer care department quickly spread around the internet and made worldwide news due to the defiant attitude of the company when it came to providing customer service.
Read Ms O'Neil's initial complaint
And read the company's response
Ms O'Neil had complained about the treatment of her and her friends at the hands of a rude shop assistant at the now shut Chapel Street shop.
But instead of an apology, Gasp stood by their employee Chris, who was described in its response as a "retail superstar".
Ms O'Neil was warned not to waste the time of Gasp employees as the brand's clothes only appealed to "a very fashion forward consumer".
Gasp's glitzy range was once described as "Zoo magazine chic" by Kath & Kim costume designer Kitty Stuckey.
Mr Chidgey, who became the face of the company during the earlier controversy, said today the attention and negative headlines had not damaged the retailer.
He said the initial publicity had boosted sales and while the "hype" had now worn off there had been "no adverse consequences".
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